Greenwashing Can Cost You More Than You Think.
Avoid greenwashing risks, meet evolving regulations, and communicate your impact clearly, without the guesswork.
Sustainability claims are under the spotlight. Don’t let unclear language hurt your brand.
From “eco-friendly” to “carbon-neutral,” sustainability language is risky when it’s vague, unverifiable, or out of step with new regulations. Missteps can damage trust, trigger legal action, or lead to consumer backlash.
Designed for busy teams who care about getting it right.
Founders & Startups
Marketing & Brand Teams
Sustainability Managers
Packaging Designers
Agency Copywriters
Why check your claims?
Lawsuits & Regulatory Fines
In Canada, Keurig paid CA$2.2 million plus an $800K donation for falsely claiming its coffee pods were recyclable but local facilities couldn’t actually process them.
In Australia, pension fund Active Super was fined A$10.5 million for exaggerating its green investment policies, one of several cases hitting the financial and consumer goods sectors.
New EU and UK regulations will allow fines of up to 10% of annual turnover for misleading green claims. Even small claims on packaging or ads could trigger enforcement.
Retail Delistings & Advertising Bans
Regulators in the UK, EU, and Australia are actively issuing takedown notices and ad bans for greenwashing.
Online marketplaces like Amazon and Etsy have increased scrutiny on eco-claims, risking removal of products and loss of retail opportunities for brands that can’t back up their messaging.
Loss of Customer Trust & Revenue
Consumers are increasingly savvy: 71% of global consumers are skeptical of sustainability claims (Source: GWI 2024).
Once trust is broken, it doesn’t just hurt reputation. It directly impacts revenue, word of mouth, and repeat business.
Greenwashing backlash spreads fast on social media, hitting small brands harder because they have fewer resources to manage PR crises.
Check your claim in minutes.
As greenwashing rules tighten worldwide, small mistakes now can cost more in time, reputation, and money later.
